ClickZ (08/08/12) Mickens, Daniel
The latest mobile barcode trend report from ScanLife showed major growth in mobile barcode scanning. The study reported 5.3 million scans in the month of June alone, the highest ever number of scans in a month. The number of scans per minute increased from 24 in the second quarter of 2011 to 120 in the same period in 2012. The report also found that 4 million new people scanned via ScanLife in this year’s second quarter.
The largest campaign run in the second quarter of 2012 resulted in more than two million scans, compared with approximately 30,000 scans for the top campaign in the same period in the previous year. Campaigns that produced the highest number of scans contained contests or loyalty programs as the primary content. Other mentionable QR campaigns contained social media content, app download content and video content. ScanLife’s report represents traffic from QR Codes and UPC barcodes, including QR Code traffic generated through third party platforms as well as through ScanLife. More than 75 percent of the QR Code scanning demographic is comprised of people 25 years and older. The industry with the top QR code campaign was the toy industry, followed by health and beauty; wireless; fast food restaurants and the beverage industry.